Chris Schollenberger x London Christmas Village 2026

01 Executive Summary

Redefining London's Festive Experiences

The event landscape during the festive season in London has become particularly competitive. The success of Hyde Park Winter Wonderland has given way to numerous competitors offering seasonal events, from small Christmas pop-ups to themed experiences.

London Christmas Village is strongly positioned to appeal to young families looking for a memorable, immersive seasonal experience for a fixed price point. An integrated, multi-channel digital marketing approach that combines appealing content, interactivity and outreach can remove booking friction and drive more interpersonal engagement to help achieve the desired ticket sales.

The Goal

Scale and maintain sales volume to exceed 1,000 ticket sales per operating day across peak and non-peak time slots. Increase web traffic, social media following and newsletter sign-ups to build trust and authority and significant improve ticket conversion rates.

The Narrative

Position the London Christmas Village not just as an outdoor market, but as London’s must-visit festive destination for young Greater London families and visitors. The experience is an enchanting seasonal journey providing excellent value for the senses, combining the charming British winter traditions, riveting folklore, and remarkable history.

The Proposal

Creating and executing a digital marketing strategy through a flexible 2-day-per-week engagement, combining conversion-focused web design, targeted email nurture funnels, thumb-stopping creative assets, and strategic local outreach to grow ticket sales and drive more "Full Journey" bookings.

02 Skills & Experience

Setting the Perfect Winter Scene

My multidisciplinary digital marketing background can help support the seasonal campaign to drive more ticket sales and strengthen London Christmas Village as a must-experience holiday event. The relevant skills in my repertoire have helped campaigns in the hospitality, event, and entertainment spaces, including content creation, campaign management, and engagement with both businesses and customers.

Applicable Skills Include:

Email marketing

Creating email campaigns in a brand voice that are both visually appealing and informative to help pique customer interest and solve pain points.

Asset design

Developing ad hoc digital media to help support marketing campaigns as requested, including imagery, graphics, and copy.

Web development

Designing, coding and optimising landing pages and interactive web media to help provide brand clarity, increase customer engagement, and remove sales friction.

Video editing

Using footage and brand assets to create compelling short-form video showcasing products, services, and events to resonate more with the target audience.

Content writing

Writing intriguing articles, listicles, and social media posts in brand voices for various publications, framing the relevant product, service, or event as the preferred experience.

Outreach

Active engagement with publications, media, and customers about products and services, building a more interpersonal brand.

Notable Campaigns

Relevant Experience

Motorola Solutions

B2B outreach campaign to help increase booth interactions at ISC West 2026. Wrote articles, thought leadership pieces, emails, and copy for organisational decision-makers looking to implement Motorola's innovative, integrated physical security suite.

Impact: +30% discovery bookings

OpenTable

A campaign to increase restaurant bookings through the site for older demographics, specifically in the UK, Australia, and Canada. Wrote content for publications and designed assets for social media platforms specifically used by adults aged between 55-70+.

Impact: +20% Reservations

Cutter & Squidge

A regularly implemented campaign to position the company's "Potion Room" as a must-do experience when visiting West London. Created interactive landing pages, newsletters and social media assets to help funnel traffic to the ticket booking pages.

Impact: All available tickets sold

03 Project Approach

Shaping the 'Must-Do' Mentality

The overarching approach is structured around three interconnected operational engines: world-class creative production that elevates brand prestige, rigorous analytics-backed campaign support, and participatory customer touchpoints designed to convert passing spectators into loyal community evangelists.

Asset Creation

Creating media that appeals to both the target audience and press publications to help the London Christmas Village gain traction as a top seasonal event for local families and visitors to the city

1. Article

2. Newsletter

3. Interactive Map

4. Video

5. Promo

6. Social

Campaign Support

Supporting the existing London Christmas Village teams reporting to the Marketing Director by helping with asset creation, situational analysis, and reporting to build a more effective marketing strategy faster.

We can leverage statistics found in key rival Hyde Park Winter Wonderland to create content that answers customer pain points.

01 / AUDIENCE

78%

Prioritize Experience

Consumers favor curated memories over material goods; immersive atmosphere can out-compete commercial, funfair-style formats.

02 / SENTIMENT

~3.5/5

Rival Satisfaction

Over 65% of competitor negative reviews cite expensive rides and surprise add-ons. Clear, transparent pricing solves this direct pain point.

03 / TICKETING

90%+

Advance Sell-Out

Curated, capacity-controlled winter trails achieve early sell-outs at premium yields without relying on carnival midway commercialism.

04 / RETENTION

60%+

Higher Dwell Time

Heated, weather-shielded food and dining hubs exceed 2.5 hours average dwell time compared to open muddy outdoor pop-ups.

05 / SOCIAL

>60%

Video Discovery

Leisure spend decisions are driven by organic TikTok and Instagram content, favoring intentional, uncrowded photo installations.

06 / MARKET

26.5M+

Festive Visitors

Capture substantial market share by offering an experience that celebrates craftsmanship and community-first character.

Customer Engagement

Engage with customer questions and queries on social media and email to help reduce sales friction and create a more interpersonal experience for visitors.

Social Media Interactions

Active engagement, such as replying to comments, reposting user-generated content, and running live Q&As, builds social proof and FOMO, nudging hesitant browsers into confident ticket buyers.

Email Queries

Timely, personalized follow-ups resolve last-minute purchase doubts (such as venue policies, schedules, or pricing) and recover abandoned checkouts directly in the buyer's inbox.

Instant Messaging

Providing fast answers to high-friction checkout questions eliminates drop-off at the exact moment purchase intent is highest.

04 Schedule

Proposed Working Structure

The current proposal is that I assist with the marketing needs of London Christmas Village two days a week to help reach the defined objective of 1,000+ ticket sales per day. My focus will be on a content strategy that attracts traffic and increases conversions, while optimising and refining existing assets.

STRUCTURED ALLOCATION

The Two-Day Weekly Sprint Model

DAY 01 // REVIEW AND CREATION

Strategy, Data, and Asset Production

Review and creation across digital channels, assets, and funnels.

Performance Auditing

Review ticketing pacing and digital performance data, such as web traffic, search rankings, social engagement, and paid ad performance.

Asset Engineering

Script, edit, and export new creative assets for web and social channels, as well as external publications based on performance data.

Email & Outreach Setup

Draft and schedule upcoming email newsletters and outreach campaigns.

UX & Conversion Optimisation

Optimise website UX based on analytics and heat maps to reduce sales friction.

Primary Deliverable: Validated Assets & Staged Campaigns

DAY 02 // EXECUTION AND SCALING

Deployment, Optimisation, and Outreach

Execution and scaling across outreach, customer touchpoints, and performance data.

Performance Data Analysis

Meticulously reviewing traffic and engagement levels against ticket conversions.

PR & Influencer Outreach

Conduct active outreach to London event aggregators, niche lifestyle publications, and local influencers.

Audience Engagement

Coordinate customer engagement campaigns, FAQs, and ticket announcements or special promotions.

Stakeholder Reporting

Prepare weekly KPI reporting snapshot for London Christmas Village stakeholders.

Primary Deliverable: Live Campaigns & Stakeholder Snapshot

05 Key Performance Indicators

Monitoring the Christmas Miracle

Success will be tracked against clear commercial and efficiency benchmarks. The proposed digital marketing strategy for London Christmas Village 2026 is aligned with three high-impact Key Performance Indicators.

Ticket Sales

Consistently achieving and exceeding the baseline target of 1,000+ tickets sold per operating day across peak and non-peak time slots.

Website Traffic

Driving qualified visitor volume to optimized ticketing landing pages with high conversion intent and minimal checkout friction.

Channel Growth

Expanding owned newsletter subscribers, social followers, and PR touchpoints to nurture sustained community engagement throughout the season.

06 Vision

Helping Make Memories.

Hitting a benchmark of 1,000+ ticket sales a day requires an agile, data-backed approach that links creative storytelling with direct-response execution. My digital marketing skills in content creation, campaign management, and customer engagement can help the London Christmas Village reach its goals during the event period, within the project scope.

CS

Chris Schollenberger

Digital Marketing & Content Strategy

OFFICIAL SUBMISSION EDITION 01

LONDON • UK

LCV × CS
2026

Prepared exclusively for the stakeholders of London Christmas Village.

VALIDITY: 2026 SEASON CONFIDENTIAL