DIGITAL MARKETING • CONTENT STRATEGY
I will need access to the following London Pumpkin Patch platforms to execute campaigns, publish updates, and review analytics:
Find my proposed task list for the London Pumpkin Patch below.
Create a spreadsheet of local and niche blogs in relevant categories, noting key contact information if available. Reach out to contacts with an initial welcome email and request consent to be added to the mailing list.
Liaise with stakeholders and create a spreadsheet of all the unique selling points (USPs), event activities and event timeline to harmonise content creation and outreach.
Contacting acquaintances with young children about their thoughts on the London Pumpkin Patch, giving USPs to create marketing campaign foundations.
Audit the website and optimise it with assets that can support a stronger mailing and social media campaign, such as newsletter sign-ups and rearranging social icon placements.
Creating video, photo and written posts that position London Pumpkin Patch as an idyllic half-term experience for families with young children (0-11) in the Greater London area. Reach out to niche blogs to request guest posts.
Create a themed newsletter template and begin a countdown to the pumpkin patch, highlighting all the exciting activities. Potentially provide a review of each day's activities during the week.
Answer any comments and private messages made through social media channels. Comment on influencer pages promoting Halloween or half-term events to increase visibility and build audience trust. Reach out to relevant influencers via direct messages (DMs).
Ensure the customer journey from event exposure to checkout is as seamless as possible. Gauge feedback from analytics, customer comments and emails to address any pain points.
Review website analytics, newsletter and social engagement to understand interactions and improve approach based on results.
Update task sheets based on any new event developments or needs.
Prepared for review by the leadership team of The Seasonal Events Company. All proposed tasks are aligned with driving awareness, family engagement, and seamless conversions for the London Pumpkin Patch.